Saving Odisha Elephants from Traffic Deaths
Elephant deaths due to traffic collisions are mounting in the eastern Indian state of Odisha. The problem is, major highways are cutting through core elephant habitats, forcing elephants to cross treacherous roads in search of food. Motorists, in particular truck drivers, drive recklessly. The existing elephant crossing signs are inconspicuous and ineffective. Our groundbreaking reflective billboards, 9' above ground, will alert Odisha drivers, warning them to slow down and save elephants.